Effective Date: 16 November 2025
Welcome to Our Privacy Policy
At Magical Traveller, we believe every journey should be extraordinaryโand that includes how we handle your personal information. This privacy policy explains how we collect, use, and protect your personal data when you explore our travel services or visit our website.
We’re committed to being transparent about your data and ensuring your privacy is protected throughout your magical travel experience with us.
Who We Are
Data Controller: Magical Traveller
Address: Newport, United Kingdom
Website: www.magical-traveller.com
Email: hello@magical-traveller.com
We are the data controller responsible for your personal information. This means we decide how and why your personal data is processed in connection with our travel services.
What Personal Information We Collect
To create your perfect travel experience, we may collect the following types of personal information:
Information You Provide Directly
- Contact Details: Name, email address, phone number, postal address
- Travel Preferences: Destination preferences, accommodation requirements, dietary needs, accessibility requirements
- Booking Information: Travel dates, passenger details, payment information, special requests
- Identity Information: Passport details, visa information, date of birth, nationality (as required for bookings)
- Communication Records: Correspondence via email, phone calls, live chat, or social media
Information We Collect Automatically
- Website Usage: IP address, browser type, device information, pages visited, time spent on our site
- Cookies and Tracking: Information collected through cookies and similar technologies (see our Cookie section below)
- Location Data: General location information based on IP address to provide relevant offers
Information from Third Parties
- Travel Partners: Information from airlines, hotels, cruise lines, and other travel providers
- Payment Processors: Transaction details from secure payment systems
- Social Media: Information from social media platforms if you interact with us there
How We Use Your Personal Information
We use your personal information to deliver our award-winning travel services:
Creating Your Magical Journey
- Designing bespoke travel experiences tailored to your preferences
- Booking flights, accommodations, cruises, Disney packages, and other travel services
- Securing exclusive rates and applying our best price guarantee
- Arranging special requests and accessibility requirements
Customer Service Excellence
- Providing pre-travel, during-travel, and post-travel support
- Offering out-of-hours assistance for travel-related issues
- Processing payments and managing your bookings
- Handling changes, cancellations, or travel disruptions
Business Operations
- Maintaining accurate booking records and travel documentation
- Complying with legal obligations, including travel industry regulations
- Preventing fraud and ensuring transaction security
- Improving our services through feedback analysis
Marketing and Communications
- Sending travel inspiration, exclusive offers, and company updates (with your consent)
- Personalizing our website and marketing materials
- Conducting customer satisfaction surveys
Legal Basis for Processing
Under UK GDPR, we process your personal data based on:
- Contract Performance: To fulfill our travel service contracts with you
- Legitimate Interests: To provide excellent customer service, improve our offerings, and operate our business effectively
- Legal Obligation: To comply with travel industry regulations, tax requirements, and safety obligations
- Consent: For marketing communications and cookies (where required)
- Vital Interests: In emergency situations to protect your safety during travel
Who We Share Your Information With
To deliver your perfect travel experience, we share your information with:
Essential Travel Partners
- Airlines, Hotels, and Cruise Lines: To complete your bookings and ensure seamless travel
- Disney and Theme Park Partners: For exclusive access and special packages
- Ground Transport Providers: For transfers and local transportation
- Travel Insurance Providers: To arrange coverage and process claims
Service Providers
- Payment Processors: For secure transaction processing
- Technology Partners: For website hosting, customer management systems
- Communication Services: For email marketing and customer support platforms
Legal and Regulatory
- Government Authorities: When required by law for immigration, customs, or safety purposes
- Legal Advisors: For legal compliance and dispute resolution
- Emergency Services: In urgent situations to ensure traveler safety
We ensure all third parties are contractually bound to protect your personal information and use it only for specified purposes.
International Data Transfers
As a travel specialist, we work with partners worldwide to create your magical journeys. This may involve transferring your personal data outside the UK to:
- Travel service providers in your chosen destinations
- Global reservation systems for flights and accommodations
- International cruise lines and theme park operators
We ensure adequate protection through:
- Adequacy decisions from the UK Information Commissioner’s Office
- Standard Contractual Clauses approved by UK authorities
- Binding Corporate Rules for multinational travel partners
- Specific safeguards appropriate to each transfer
How Long We Keep Your Information
We retain your personal information only as long as necessary:
- Active Bookings: Throughout your travel period and for 7 years afterward for financial and legal compliance
- Customer Communications: For 3 years after your last interaction to provide ongoing support
- Marketing Information: Until you unsubscribe or for 2 years of inactivity
- Website Analytics: In anonymized form for statistical analysis
Your Rights
Under UK GDPR, you have the right to:
Access and Control
- Access: Request copies of your personal information
- Rectification: Correct inaccurate or incomplete data
- Erasure: Request deletion of your personal information (subject to legal requirements)
- Restriction: Limit how we process your data
Preferences and Objections
- Portability: Receive your data in a commonly used format
- Object: Opt out of marketing communications or certain processing activities
- Automated Decision-Making: Request human review of automated decisions
Exercising Your Rights
Contact us at [email address] or write to our Newport office. We’ll respond within one month and verify your identity before processing requests.
For marketing communications, you can unsubscribe using the link in any email or contact us directly.
Data Security
Protecting your personal information is our priority. We implement:
- Encryption: Secure transmission and storage of sensitive data
- Access Controls: Limited access on a need-to-know basis
- Regular Security Reviews: Ongoing assessment and improvement of our security measures
- Staff Training: Regular privacy and security training for our team
- Secure Payment Processing: PCI DSS compliant payment systems
Cookies and Online Tracking
Our website uses cookies to enhance your browsing experience and provide personalized content. We use:
Essential Cookies
- Functionality cookies for website operation and security
- Session cookies to maintain your preferences during visits
Analytics and Marketing Cookies
- Performance cookies to understand how you use our website
- Marketing cookies to show relevant travel offers and content
You can manage cookie preferences through your browser settings. Disabling certain cookies may limit website functionality.
Changes to This Policy
We may update this privacy policy to reflect changes in our practices or legal requirements. We’ll notify you of significant changes via email or website notice and update the effective date at the top of this policy.
Previous versions are available upon request.
Contact Us
For any questions about this privacy policy or how we handle your personal information:
Email: hello@magical-traveller.com
Phone: +44 117 473 0596
Address: Magical Traveller, Newport, United Kingdom
If you’re not satisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or 0303 123 1113.
This privacy policy is governed by UK data protection law and reflects our commitment to protecting your personal information throughout your magical travel journey with us.